Crossy Road: A Mobile Endless Runner Game with Gambling Theme Elements.

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Introduction

In recent years, mobile gaming has become an increasingly popular form of entertainment for people around the world. One game that stands out from the crowd is Crossy Road, a mobile endless runner developed by Hipster Whale Crossy Road (formerly known as Six Foot). While Crossy Road can be played without any monetary investment or reward schemes, its underlying mechanics have drawn parallels with those found in traditional gambling games. This article aims to explore and analyze these connections.

Gameplay Overview

Crossy Road is an infinite running game where players control a 3D character moving across various landscapes to avoid obstacles while trying to reach the goal, which appears on screen after every level. Players tap or hold their finger on the right side of the screen to make their character move forward and the left side for backward movement. The controls can be customized in the options menu.

The gameplay itself is straightforward: navigate through streets filled with pedestrians, cars, bicycles, animals, and various other obstacles while trying to reach a designated exit point. Players are rewarded by collecting coins along the way, which can be used in-app purchases or spent on virtual items for personalization purposes. However, players do not get any tangible rewards from these virtual transactions.

In-Game Purchases: The Edge of Monetization

A major part of Crossy Road’s commercial strategy revolves around monetizing through microtransactions and in-game currency spending. Players can purchase additional coins to buy exclusive skins for their characters or unlock bonus items that contain more virtual currency, thus facilitating the cycle of purchases.

While the initial download is free from any costs, some features might require real money transactions (RMT) if players prefer not using time-consuming procedures like redeeming codes or other means to acquire those special in-game content. Most users use this as a way of enhancing gameplay without necessarily influencing outcomes, with spending being optional and subjectively driven.

Connection between Gameplay Elements and Traditional Gambling

Research into psychological addiction and cognitive processing indicates that gambling games often employ various tactics aimed at fostering dependency. Examples from the real-money world include variable rewards, social influence through leaderboards or social media integration (though absent in Crossy Road), progressive difficulty adjustment based on past performance, time pressure for immediate success, and reinforcement schedules such as escalating probabilities.

However, when it comes to non-monetary games like Endless Runners without tangible reward structures tied directly back into a more immersive world of consequences related to loss or risk management (unlike what’s typically found in real-money gambling), some elements present themselves differently:

  1. Escalating Reward Rates and Spaced Reinforcement : The initial phases of Crossy Road offer high rate, immediate rewards for successful runs.
  2. Social Comparison through Leaderboards/High Scores
  3. Time Pressure or Competition Against Clocks : While not traditionally related to gambling games (more commonly seen in sports and timed competition), the fast-paced nature does introduce tension similar to certain gambling elements.

The mechanics at play might seem insignificant when contrasted against typical gamification concepts found within real-money environments, yet some principles overlap – offering examples of an intriguing relationship between Crossy Road’s non-monetary gameplay dynamics and traditional betting or casino-style games.